With seven years of hands-on experience in the  beauty industry, I don't just build website(s)- I built digital flagship designed to convert traffic into loyal clients. I understand the distinct visual traffic into loyal clients. I understand the distinct visual language, trust and sophistication required to stand out in high-end, aesthetic markets.  Currently expanding my industry expertise at Vancouver Island University (VIU), I blend deep beauty industry insight with minimalist, high performance web design and digital marketing . My mission is to help beauty professionals, creators and entrepreneurs step out of the social media  noise and into a structured digital empire of their own